About Real Engagement and Loyalty (REAL)

When brand values and customer values align, business results improve 4X.

REAL’s new patent-pending technologies help brands and publishers calibrate digital campaigns that target consumers with amplified power and efficiency. By matching values such as character strengths reflected in brands, creative, content, products and services, with values identified in 300 million US customers, REAL can improve results up to 4X. Our methods represent a key advancement in the world of marketing analytics, moving beyond social filtering and interest graphs to harness the powerful individual longing for meaning and purpose. Our mission is to change the nature of marketing.